Speakers
Sample of Keynote Speakers and their Case Studies
CASE STUDY
Blurring Lines: Cyber Security, Fraud Prevention & Customer Protection
The acceleration of AI is enabling pharmaceutical companies to reach patients faster through personalised content tailored to HCP needs.
- 01Defend Against Evolving Customer Threats
- 02Changing Threats
- 03Fraudsters Target victims via all angles
- 04The blurred lines
In this session, I’ll explore the critical role of being the bridge between product and technology, where true product development excellence happens. Drawing on my experience in transformation, including agile transformation and large-scale delivery, I’ll share how connecting vision with execution, and people with purpose leads to better collaboration, stronger outcomes, and more impactful products — the cornerstone of product and agile excellence.
CASE STUDY
The Future of Cyber Auditing: Leveraging Data Analytics and AI for Continuous Assurance
Early positioning defines how a pharma brand is understood long before launch, and often determines when leads or lags in a crowded, highly regulated market. In this session, I’ll explore how getting the positioning right from the outset aligns evidence, stakeholders, and story to create lasting differentiation and commercial impact. Under early clarity is not just a marketing choice – it’s a strategic advantage that shapes the brand’s entire lifecycle.
- 01What is Early Positioning (share a framework)
- 02Present some examples of where early positioning has worked and the top brands that worked this out well
- 03Deep dive into some case studies of Top Brands I have been a part of as marketing director/lead: Ocrevus, Tezspire. This includes their early positioning strategy (3 different strategies) and how that influenced their launch plan, their clinical trials, their messaging and scientific narrative
- 04Close with some considerations for all pharma commercial leaders
Organisations are accelerating AI adoption while still evolving how they align around the customer. That creates a fundamental risk: speed without coherence. The opportunity is to make customer transformation more actionable by establishing a KPI model that connects customer outcomes directly to business management and growth. When customer measures sit at the core of how the business is managed, organisations can align execution, strengthen governance, and harness AI as a multiplier of enterprise value rather than a driver of fragmented optimisation.
CASE STUDY
Protecting Digital Customer Journeys: Cybersecurity at Global Scale
Would like focus from business perspective. A used case where we talk about problems liner shipping face due to high number of transactions and would open discussion around how can the audience help some ideas generation
- 01Building a scalable CX framework across multiple markets and business units
- 02Aligning customer experience with strategic business objectives and measurable outcomes
- 03Balancing global standardisation with local market needs and customer expectations
- 04Establishing governance models to ensure consistent execution and accountability
In an increasingly complex and fast-moving environment, global organisations must rethink how Customer Experience is designed, governed and executed across markets. This session explores how to build a scalable CX strategy that balances global consistency with local relevance, while directly contributing to business growth and customer loyalty.
CASE STUDY
From Compliance to Competitive Advantage: Can Strong Cyber Governance Become a Differentiator?
As AI reshapes how pharmaceutical companies engage with healthcare professionals, allocate resources, and measure performance, Commercial Excellence leaders face a pivotal question: how do you move from AI experimentation to sustainable competitive advantage? This hands-on workshop cuts through the hype to explore what AI-enabled commercial excellence actually looks like in practice from smarter segmentation and omnichannel orchestration to next-generation SFE metrics.
Participants will leave with a practical framework they can apply immediately within their own organisations.
- 01Big-brand solutions look "incredible" in sales pitches, but fail miserably in real-life customer scenarios.
- 02AI "containment" often masks high customer frustration and abandonment rather than solving problems.
- 03Lack of previous work on legacy systems makes for powerless informational only bots
- 04Hybrid approaches including simple traditional flows together with LLM bots is the smart way to go
At Accor, our journey in embedding Strength-Based Leadership and building an ecosystem of coaches is a strategic priority and a cornerstone of our people development philosophy.
In our pursuit of a coaching culture, we’ve implemented a range of initiatives that bring together the best different developmental resources. These initiatives are not standalone programmes; they are part of a deliberate, connected effort to empower our leaders and teams. By focusing on individual and collective strengths, and grounded in core coaching principles, we are shaping a workplace where continuous learning, empathy, and performance go hand in hand. This culture fosters not only personal growth but also drives team resilience, engagement, and business impact.
Rather than just talking about the theory, we want you to hear directly from our leaders. They will share how adopting a coaching mindset has transformed their leadership and the tangible difference it has made for their teams and the organisation as a whole.
CASE STUDY
From Gatekeeper to Change Agent: Can Governance Become a Differentiator?
We will explore how establishing clear structural mandates transforms the tension into acceleration.
- 01SaaS sprawl across departments: FinOps or Shadow IT?
- 02The right owner of cyber risk: IT, the business, both – or none of them?
- 03The power of strategic world-building to guide the evolution of IT architecture
Digital interactions on personal devices are leading to information overload. Consumers are looking for an optimised model that helps them distinguish between information and calls to action.
Instant payments increase the velocity of transactions, with third-party-enabled checkout experiences further amplifying the volume and duplication of notifications. Can the customer experience be enhanced through rules that automate payment decisions?
CASE STUDY
Blurring Lines: Cyber Security, Fraud Prevention & Customer Protection
The acceleration of AI is enabling pharmaceutical companies to reach patients faster through personalised content tailored to HCP needs.
- 01Defend Against Evolving Customer Threats
- 02Changing Threats
- 03Fraudsters Target victims via all angles
- 04The blurred lines
In this session, I’ll explore the critical role of being the bridge between product and technology, where true product development excellence happens. Drawing on my experience in transformation, including agile transformation and large-scale delivery, I’ll share how connecting vision with execution, and people with purpose leads to better collaboration, stronger outcomes, and more impactful products — the cornerstone of product and agile excellence.
CASE STUDY
The Future of Cyber Auditing: Leveraging Data Analytics and AI for Continuous Assurance
Early positioning defines how a pharma brand is understood long before launch, and often determines when leads or lags in a crowded, highly regulated market. In this session, I’ll explore how getting the positioning right from the outset aligns evidence, stakeholders, and story to create lasting differentiation and commercial impact. Under early clarity is not just a marketing choice – it’s a strategic advantage that shapes the brand’s entire lifecycle.
- 01What is Early Positioning (share a framework)
- 02Present some examples of where early positioning has worked and the top brands that worked this out well
- 03Deep dive into some case studies of Top Brands I have been a part of as marketing director/lead: Ocrevus, Tezspire. This includes their early positioning strategy (3 different strategies) and how that influenced their launch plan, their clinical trials, their messaging and scientific narrative
- 04Close with some considerations for all pharma commercial leaders
Organisations are accelerating AI adoption while still evolving how they align around the customer. That creates a fundamental risk: speed without coherence. The opportunity is to make customer transformation more actionable by establishing a KPI model that connects customer outcomes directly to business management and growth. When customer measures sit at the core of how the business is managed, organisations can align execution, strengthen governance, and harness AI as a multiplier of enterprise value rather than a driver of fragmented optimisation.
CASE STUDY
Protecting Digital Customer Journeys: Cybersecurity at Global Scale
Would like focus from business perspective. A used case where we talk about problems liner shipping face due to high number of transactions and would open discussion around how can the audience help some ideas generation
- 01Building a scalable CX framework across multiple markets and business units
- 02Aligning customer experience with strategic business objectives and measurable outcomes
- 03Balancing global standardisation with local market needs and customer expectations
- 04Establishing governance models to ensure consistent execution and accountability
In an increasingly complex and fast-moving environment, global organisations must rethink how Customer Experience is designed, governed and executed across markets. This session explores how to build a scalable CX strategy that balances global consistency with local relevance, while directly contributing to business growth and customer loyalty.
CASE STUDY
From Compliance to Competitive Advantage: Can Strong Cyber Governance Become a Differentiator?
As AI reshapes how pharmaceutical companies engage with healthcare professionals, allocate resources, and measure performance, Commercial Excellence leaders face a pivotal question: how do you move from AI experimentation to sustainable competitive advantage? This hands-on workshop cuts through the hype to explore what AI-enabled commercial excellence actually looks like in practice from smarter segmentation and omnichannel orchestration to next-generation SFE metrics.
Participants will leave with a practical framework they can apply immediately within their own organisations.
- 01Big-brand solutions look "incredible" in sales pitches, but fail miserably in real-life customer scenarios.
- 02AI "containment" often masks high customer frustration and abandonment rather than solving problems.
- 03Lack of previous work on legacy systems makes for powerless informational only bots
- 04Hybrid approaches including simple traditional flows together with LLM bots is the smart way to go
At Accor, our journey in embedding Strength-Based Leadership and building an ecosystem of coaches is a strategic priority and a cornerstone of our people development philosophy.
In our pursuit of a coaching culture, we’ve implemented a range of initiatives that bring together the best different developmental resources. These initiatives are not standalone programmes; they are part of a deliberate, connected effort to empower our leaders and teams. By focusing on individual and collective strengths, and grounded in core coaching principles, we are shaping a workplace where continuous learning, empathy, and performance go hand in hand. This culture fosters not only personal growth but also drives team resilience, engagement, and business impact.
Rather than just talking about the theory, we want you to hear directly from our leaders. They will share how adopting a coaching mindset has transformed their leadership and the tangible difference it has made for their teams and the organisation as a whole.
CASE STUDY
From Gatekeeper to Change Agent: Can Governance Become a Differentiator?
We will explore how establishing clear structural mandates transforms the tension into acceleration.
- 01SaaS sprawl across departments: FinOps or Shadow IT?
- 02The right owner of cyber risk: IT, the business, both – or none of them?
- 03The power of strategic world-building to guide the evolution of IT architecture
Digital interactions on personal devices are leading to information overload. Consumers are looking for an optimised model that helps them distinguish between information and calls to action.
Instant payments increase the velocity of transactions, with third-party-enabled checkout experiences further amplifying the volume and duplication of notifications. Can the customer experience be enhanced through rules that automate payment decisions?
CASE STUDY
Blurring Lines: Cyber Security, Fraud Prevention & Customer Protection
The acceleration of AI is enabling pharmaceutical companies to reach patients faster through personalised content tailored to HCP needs.
- 01Defend Against Evolving Customer Threats
- 02Changing Threats
- 03Fraudsters Target victims via all angles
- 04The blurred lines
In this session, I’ll explore the critical role of being the bridge between product and technology, where true product development excellence happens. Drawing on my experience in transformation, including agile transformation and large-scale delivery, I’ll share how connecting vision with execution, and people with purpose leads to better collaboration, stronger outcomes, and more impactful products — the cornerstone of product and agile excellence.
CASE STUDY
The Future of Cyber Auditing: Leveraging Data Analytics and AI for Continuous Assurance
Early positioning defines how a pharma brand is understood long before launch, and often determines when leads or lags in a crowded, highly regulated market. In this session, I’ll explore how getting the positioning right from the outset aligns evidence, stakeholders, and story to create lasting differentiation and commercial impact. Under early clarity is not just a marketing choice – it’s a strategic advantage that shapes the brand’s entire lifecycle.
- 01What is Early Positioning (share a framework)
- 02Present some examples of where early positioning has worked and the top brands that worked this out well
- 03Deep dive into some case studies of Top Brands I have been a part of as marketing director/lead: Ocrevus, Tezspire. This includes their early positioning strategy (3 different strategies) and how that influenced their launch plan, their clinical trials, their messaging and scientific narrative
- 04Close with some considerations for all pharma commercial leaders
Organisations are accelerating AI adoption while still evolving how they align around the customer. That creates a fundamental risk: speed without coherence. The opportunity is to make customer transformation more actionable by establishing a KPI model that connects customer outcomes directly to business management and growth. When customer measures sit at the core of how the business is managed, organisations can align execution, strengthen governance, and harness AI as a multiplier of enterprise value rather than a driver of fragmented optimisation.
CASE STUDY
Protecting Digital Customer Journeys: Cybersecurity at Global Scale
Would like focus from business perspective. A used case where we talk about problems liner shipping face due to high number of transactions and would open discussion around how can the audience help some ideas generation
- 01Building a scalable CX framework across multiple markets and business units
- 02Aligning customer experience with strategic business objectives and measurable outcomes
- 03Balancing global standardisation with local market needs and customer expectations
- 04Establishing governance models to ensure consistent execution and accountability
In an increasingly complex and fast-moving environment, global organisations must rethink how Customer Experience is designed, governed and executed across markets. This session explores how to build a scalable CX strategy that balances global consistency with local relevance, while directly contributing to business growth and customer loyalty.
CASE STUDY
From Compliance to Competitive Advantage: Can Strong Cyber Governance Become a Differentiator?
As AI reshapes how pharmaceutical companies engage with healthcare professionals, allocate resources, and measure performance, Commercial Excellence leaders face a pivotal question: how do you move from AI experimentation to sustainable competitive advantage? This hands-on workshop cuts through the hype to explore what AI-enabled commercial excellence actually looks like in practice from smarter segmentation and omnichannel orchestration to next-generation SFE metrics.
Participants will leave with a practical framework they can apply immediately within their own organisations.
- 01Big-brand solutions look "incredible" in sales pitches, but fail miserably in real-life customer scenarios.
- 02AI "containment" often masks high customer frustration and abandonment rather than solving problems.
- 03Lack of previous work on legacy systems makes for powerless informational only bots
- 04Hybrid approaches including simple traditional flows together with LLM bots is the smart way to go
At Accor, our journey in embedding Strength-Based Leadership and building an ecosystem of coaches is a strategic priority and a cornerstone of our people development philosophy.
In our pursuit of a coaching culture, we’ve implemented a range of initiatives that bring together the best different developmental resources. These initiatives are not standalone programmes; they are part of a deliberate, connected effort to empower our leaders and teams. By focusing on individual and collective strengths, and grounded in core coaching principles, we are shaping a workplace where continuous learning, empathy, and performance go hand in hand. This culture fosters not only personal growth but also drives team resilience, engagement, and business impact.
Rather than just talking about the theory, we want you to hear directly from our leaders. They will share how adopting a coaching mindset has transformed their leadership and the tangible difference it has made for their teams and the organisation as a whole.
CASE STUDY
From Gatekeeper to Change Agent: Can Governance Become a Differentiator?
We will explore how establishing clear structural mandates transforms the tension into acceleration.
- 01SaaS sprawl across departments: FinOps or Shadow IT?
- 02The right owner of cyber risk: IT, the business, both – or none of them?
- 03The power of strategic world-building to guide the evolution of IT architecture
Digital interactions on personal devices are leading to information overload. Consumers are looking for an optimised model that helps them distinguish between information and calls to action.
Instant payments increase the velocity of transactions, with third-party-enabled checkout experiences further amplifying the volume and duplication of notifications. Can the customer experience be enhanced through rules that automate payment decisions?